The Importance of Good Product Photography

The look and feel of any online store or e-commerce site can be said to be captivating only if the images of the products and services sold are visually attractive and enhances the sale of the product or service. In fact, we come across many online sites across industry segments that have a wide range of products but very limited display or a poor one at that. In the absence of physical touch and feel experience that a prospective buyer has in a physical retail store, any unanswered questions about the product will only culminate in lost sales.

Here’s where the importance of product pages to any and every e-commerce site is underscored. The product images or product photographs provide the ‘final push’ in a prospective buyer becoming a customer.

After all, images speak louder than words and pictures can do the actual selling because even a casual visitor to a site is influenced by product photographs especially if they are displayed in a manner that is convincing and provides answers to many questions – e.g. what are sizes, shapes, colors, dimensions, fabric or material, durability etc., depending upon the category of product.

Some of the aspects that are important in product photography can be summed up as:

1. Display in environment best suited- these are especially useful for products such as shoes, all-weather fabric or material etc. as the buyer gets an actual view of the product not only in a studio setting but in actual usage. Artificial lighting and indoor setup may not be suitable for all products. For outdoor products and items, showing them in the natural environment enhances their appeal.

2. Alternative images – multiple image shots of products and angled images can convey a wealth of information such as:

  • Features,
  • Benefits,
  • Versatility,
  • Sense of scale etc.

Such images also convey to the viewer that the site is taking care to ensure that the buyer has all the information at hand to help them in the purchase process.

3. Attention to detail – this is a key attribute to sell quality items where branding, special features, weave of fabric or material need to be highlighted. They are particularly useful as a descriptive measure to highlight unique qualities of pieces of art and craft where the focus is on qualities such as tradition, craftsmanship etc. Such attention to detail also develops trust between seller and buyer.

4. As-is – for a website that trades in fashion and clothing, display of items on mannequins are not as appealing as on a ‘live body’. Nowadays, clothing merchandisers take great pains to display images of models wearing clothing to aid customers choose their fit and size, along with details of the model’s height, body weight and garment size as reference. This has worked out extremely well especially for large sized women who feel inadequate or shy to walk into a retail store and find a dress or clothing item that fits their size.

Images are no doubt appealing and the key to the success of an e-commerce site is good product photography with a keen sense of detail to help the process of online purchases.

4 Reasons Why You Need A Good Tripod

A tripod is one of the pieces of gear that differentiates a pro from an amateur. The tripod is usually perceived as cumbersome or additional work thus many beginners don’t bother with it. For you to appear like a professional, it’s paramount that you have a tripod. When getting the tripod, you should ensure that you get the best that you can. The benefits of getting a good tripod include:

Easy To Set Up

A good tripod is easy to set up-you don’t struggle putting things in order. The easy-to-set-up feature is of great importance when you are taking nature photos. The special moments don’t last for a long time; therefore, you need to be fast.

To make your work easy when setting the tripod, you should try out different designs when you are at the camera store. Here you should try to set up the different designs and settle on the one that is ideal for you.

Stability

The main function of a tripod is to keep your camera still; therefore, for your camera to be stable, you need a good tripod. When your camera is stable, the camera stops moving completely when you lock it on the head of the tripod.

If you are using a good quality tripod and you notice that your camera is shaking even after locking it in place, you should check and confirm that you are putting the right amount of weight on the head of the tripod.

If you are using a long lens, you should get a tripod collar for the lens. This is to prevent the long lens from shifting.

High Quality Photos

Since the tripod will hold the camera in one position, you will be able to take high quality photos that are very sharp. Of most importance you will be able to take sharp images even at night when you are using slower shutter speeds.

Freeze The Moment

Since your camera won’t be moving, you will be able to comfortably use slower shutter speed and easily freeze great moments. For example, you will be able to easily capture a waterfall or slow moving objects such as cars.

Conclusion

These are some of the benefits that come with having a good tripod. Before you buy it, you should ensure that you first learn how to professionally use it. For ideal results, you should buy the tripod from a well-known, reputable camera store.

5 Tips On How To Take Great Water Photos

There are many water forms that you can use to make great photos. Some of these forms include: breaking waves and cascading waterfalls. For you to create take awesome water photos you need to put a number of tips into consideration. These tips include:

Freeze Water

There is no way you will take great photos if you don’t freeze the water. One of the most effective ways of doing this is using a very fast shutter speed. This calls for you to set your camera to its fastest shutter speed.

Be Cautious When Shooting Large Waves

Waves are great when you shoot them properly. You should note that the larger the wave, the more dramatic it is. To take excellent photos you should use a lens with a long focal length. You should also remember to keep your distance when taking the photos.

Use Reflection To Your Advantages

Water has a great reflective quality; therefore, you should take advantage of it. For ideal results you should shoot in more than one direction while paying a lot of attention to the position of the sun.

To add interest to your photos you should try shooting early in the morning or late in the day. The cool thing with shooting at this time is that you allow the long shadows cast by the boats and other water objects to add interest to your photos.

Zoom In The Details

To get a closer look you should zoom in the details of the photos that you are taking. To shoot great images you shouldn’t shoot the first object that catches your eye-you should take your time and identify any patterns that might be on the water. For example, if you are shooting on a water body with boats, you should identify a pattern in the ropes or any other items laid on the dock or boat’s deck.

Include People And Wildlife

Although, you can take great photos of plain water, you should make the photos interesting by including people and any animals that might be near the water. For example, if your children or your family members are walking on the shoreline, you should take photos of them.

If you are going to photograph strangers, always seek their permission. For ideal results you should ask the people to avoid looking at the camera-they should act naturally.

Conclusion

These are tips on how to take great water photos. As rule of thumb you should ensure that you use high quality cameras.

Learn How Photo Restoration Can Help to Revive Old Memories Digitally

To restore old photos is to restore old memories. Your child’s first day of school, your own sixteenth birthday, your parents wedding- all these are memories you never want to get rid of. Even for those who want to make family trees, photos are necessary. But what if your photos are damaged? No need to get upset. Everything can be restored and repaired in this day and age. By having everything in digital form, reviving old memories becomes more convenient.

Photo restoration is the process by which old and damaged photos can be salvaged. In previous times, a single scratch, fold or drop of water- and the photo was considered damaged forever. They required immense professional skill to be fixed again. But in this age of computers, almost anyone can fix a damaged photo in a jiffy. Almost every computer comes with inbuilt software that can help restore photos. Even a child is able to get rid of scratches and blemishes. Restoration can also be used to add more color to the photo.

Photo restoration is really useful when the original picture was shot in really dim light. Photo repair options can make the picture brighter. A digital scan of the photo is made and all the changes can be made to it. It can even fix the red-eye. Most of these tricks can be performed by amateurs. But some types of repair might require a little professional help. There are many photo retouching services that can help you out with a number of solutions. A good graphic artist can remove people from a photo with no proof left. He/she can also add natural color tones to an existing black and white picture. A technique called air brushing is used to change the skin tone of people or make wrinkles and blemishes disappear. Photo editing can also make people look thinner, taller, bustier, darker and can even change the color of their eyes or hair.

There are professionals who practice photo restoration, where they can restore pictures with missing portions. First the picture is scanned and a digital copy is made. Then software programs like Photoshop or Adobe are used to fix and restore damaged areas. The photo can be then printed newly and the damaged photo is also returned to the customer.

But the charm of some pictures cannot be fixed by digital restoration. There are many professional artists who work to repair pictures manually. They are usually hired by galleries and museums where the photos are then displayed to portray culture. The process is very tedious. First the paper is pressed and straightened to remove the creases. Then it is painted over. The painter has to be very careful to make sure that the color and lighting match the original picture.

To restore old photos is not a big job, but to make it perfect is. A good photo restoration can never be found out. There should be some amount of grain which makes it look like a photo. That’s what makes your memories perfect!